Tourism Malaysia online advertising campaign launched
25 Sep 2008
Y B Dato' Sri Azalina Dato' Othman Said, minister of tourism launched the latest Tourism Malaysia online advertising campaign at the Malaysia Tourism Centre in Jalan Ampang, Kuala Lumpur.
With the internet becoming the preferred media choice for many travelers to obtain travel information, Tourism Malaysia (TM) has tied up with Yahoo! and MSN as platforms to increase the Malaysia Truly Asia brand visibility globally by showcasing Malaysia's tourist destinations on both websites.
Through the online advertising campaign, Tourism Malaysia aims to engage potential travelers and increase consideration and favorability for Malaysia as a value-for-money destination, as well as to lead them to Tourism Malaysia's official website and sign up for packages to visit Malaysia. Online users will be able to view TM's commercial visuals specially selected for the campaign.
The campaign will be implemented in stages, beginning with the South Asia and Oceania markets. The three-month long online advertising from September to December 2008 will target newly wed couples and business travelers from South Asia market as well as adventure-seekers and young families from the Oceania markets.