TV18 Group''s new English News Channel Creative Account goes to RMG David

Mumbai: TV18 Group's entry into English News along with Rajdeep Sardesai and Sameer Manchnada, under the umbrella of IBN has roped in RMG David as its agency. The account will be handled out of RMG David's Delhi office. The pitch saw 7 national advertising agencies present their strategy for the new English news channel.

Attributing the win to several factors, Josy Paul, national chairman and creative head, said it was one more sign that size does not matter. "When we went into the pitch we were a bit nervous. wondering if Rajdeep would grill us like he does with politicians. Thankfully he and the team gave us the freedom to speak our minds. They gave us the space to be ourselves. It feels fantastic when you see clients clap and nod in agreement"

Says, Ajay Chacko, head, marketing, TV18, "We were looking for perspective and a set of people who knew what we stood for. I think RMG David came out shining on both counts. We hope to see some outstanding work from RMG David in the coming months."