UTV World Movies to release titles on home video through Shemaroo World Cinema
24 Feb 2009
World cinema channel, UTV World Movies has signed up with Shemaroo World Cinema, for releasing its world acclaimed library titles in the Indian home video market.
Through this strategic partnership, UTV World Movies takes another step towards making contemporary, award winning World Cinema available across several platforms.
UTV World Movies has an enviable library of over 600 critically acclaimed, award winning and contemporary blockbuster titles from more than 40 countries spread across languages and genres comprising Oscar winning and nominated titles such as The Lives of Others, Divided We Fall, and The Counterfeiters; Oscar nominated and other award winning films like Waltz With Bashir, Machuca, Your Name Is Justine and The House of Flying Daggers.
Shemaroo World Cinema has a collection of award winning titles of several renowned film makers like Jean-Luc GODARD, Akira Kurosawa, Pedro Almodóvar, Roman Polanski, and Claude Chabrol among many others. Shemaroo aims to bring World Cinema at the consumer's doorstep and that too at affordable prices.
Through its association with Shemaroo World Cinema, UTV World Movies would release Oscar winning titles like The Mission and A Room With A View in addition to other award winning and nominated films like A Tale Of Two Sisters and The Phantom Lover among many more. The collection is slated to hit the Indian market by April 2009.
''After successfully launching India's first world cinema channel across cable and DTH platforms in the country, we are very pleased to expand our content delivery model to include home video and are confident of the combined strength of our content along with Shemaroo's acumen in the home video segment,'' says Shantonu Aditya, executive director, UTV Global Broadcasting Ltd.
Hiren Gada, director, Shemaroo Entertainment, said "With UTV World Movies' appealing collections, and our strong distribution network and wide product presence across the home video platform, we are certain that we will be able to optimize and create a product presence.
Gada said, "The common objective of our collaboration is to grow the World Cinema market and create mature audiences."