Vodka brand eyes market in Turkey
23 Jun 2009
The distributor of a new vodka brand named after the famous fashion designer Roberto Cavalli has set its heart set on 10 per cent of Turkey's vodka market.
The distributor says Istanbul promises to be a great market with its rapidly growing nightlife.
Krug Investment, distributor of the vodka brand Roberto Cavalli, which was named after the famous Italian designer, visited Turkey in a search of partners in the Turkish market.
The company, which had meetings with various club owners and chains that want to be the Turkish distributor of Cavalli, has its eye on 10 per cent of Turkey's premium vodka market.