VOXmobile rebranded Orange in Luxembourg

VOXmobile, a subsidiary of the Belgium operator Mobistar in which France Telecom holds a 52.91-per cent stake, today said that is launching operations under the Orange brand name.

VOXmobile is currently the third largest mobile operator in Luxembourg with over 80,000 customers and Luxembourg will be the 28th country where Orange provides services to close to 125 million customers.

"Orange will set VOXmobile on a new stage in its development, bringing the full benefits of one of the world's leading brands," Orange said in a statement.
The new brand image will allow the Luxembourg operator to build on the reputation that it already enjoys for its strong focus on innovative offers in a local market that has a strong international character.
It is already known for its pioneering bundles that combine laptop and mobile communication, its roaming offers for calls to and from surrounding countries, as well for the launch of the iPhone.

All elements of the new brand have been introduced over the past few weeks throughout the 16 Orange stores and dealers across Luxembourg. All points of contact between Orange and the customer, including the network, invoices, call centres and the Internet portal www.orange.lu, will be re-branded under the Orange identity.

With the launch of the Orange brand in Luxembourg, customers will benefit from a range of new offers and innovations. In particular, a new and innovative portfolio of offers will be launched that combine national and international calls; something that will be particularly appreciated in a country in which 44% of its population is made up of foreigners and that has 100,000 commuters coming in and out every day from surrounding countries. Other offers will focus on the business market.

For Olaf Swantee, senior executive vice president, personal communication services, this announcement represents an important step forward.
Swantee says, ''VOXmobile made its name with innovative offers that shook up the market. Orange will continue that legacy by adding the strength of one of the world's leading innovators in telecom's services. We will use our brand, our innovation and our expertise to transform telecoms for customers in Luxembourg.''