Yatra breaks “Go See the World” campaign aimed at young affluents
15 Apr 2010
New Delhi: In its endeavour to offer the best deal in every travel category, Yatra.com, India's leading
Online travel resource Yatra.com has unveiled its new summer holiday campaign, ''Go See the World'' targeting the young international travellers.
With this campaign, Yatra dons a completely new look by introducing an animated character, Joy, and providing a youthful and humourous flavour to the entire campaign hat appeals to young travellers between 21 and 30.
A series of five TVCs showcasing the best of hotels and the airfare deals is currently being aired on HBO, Star Movies, CNN IBN, CNBC Network 18, Star News, Sony Pictures, Times Now, National Geographic, Times Now, Discovery Channel and NDTV 24 x7.
''To communicate the brand salience in the most innovative way possible, we have adopted the animated route this time that will reach out to the existing customers and will also attract the attention of the potential customers,'' says Pratik Mazumder, head of marketing and strategic relations, Yatra.com.
"Yatra.com is a youthful and unique brand, which offers best travel experience bundled with reliability and security - the core requirements of today's young travelers, " Mazumder adds.