Australian consumers spent $12.6 billion online in a year
07 Jan 2013
Australian consumers' online spending stood at $12.6 billion in the year to November ending in a surge in the final month as shoppers left adequate time for Christmas deliveries.
According to the National Australia Bank (NAB) Retail Sales Index, in the 12 months to November 2012 online retail sales were up 27 per cent, as against the previous year.
Online retail in the year to November stood at 5.7 per cent of traditional bricks and mortar retail sales.
Growth in online sales continued to outperform that of traditional retail, which surged by 2.6 per cent year-on-year in October.
The research also showed that online sales were up in November with the growth rate increasing from 26 per cent, year-on-year, in October.
According to NAB chief economist Alan Oster, traditionally November was the peak month for online sales as consumers liked to allow adequate time for the delivery of their Christmas presents.