Insite Digital targets 100 cognitive games by 2010

Mumbai: Cognitive gaming content developer, Insite Digital, has launched nine-single player online games on different political themes to coincide with the general elections currently underway.

The games include political version of quick cricket (Indian political league aka IPL), Save Netaji from Public Wrath and the Shoe-thrower! (Chappal Ki Goonj), Laloo Ki Last Train, Vote Galli, Neta Ka Ashwasan, Neta Ka Sapna, Mera Desh Mera Vote, Kissa Kursi Ka and Dus Paheliyan.

''We had earlier launched Politicking – the age old game of snakes and ladders with an added dose of quizzing skills adapted to general elections 2009," said Amit Tripathi, MD Insite Digital.

 Tripathi said, "The game has met an overwhelming response with more than 600,000 plays in the first month of launch. We hope to generate one million plays for the new games in the next 100 days. All these games are free and currently available on our platform www.indiavoting.com  as well as all popular social networking sites,''

Promoted by Amit Tripathi and Ajay Sharma, Insite Digital is focused on creating edutainment content using a combination of cognitive gaming, learning content and self-administered tests on a range of issues for varied audiences. Insite Digital plans to invest Rs15 crore in the next 12-18 months.

According to a recent FICCI-KPMG media and entertainment industry report, the gaming industry is set to grow manifold from an estimated Rs200 crore currently to more than Rs2,700 crore by 2013.

A significant part of the growth is expected to come from online casual gaming due to the growth in social gaming which has made it possible for gaming at the workplace through social networks like Facebook, MySpace, etc, and creation of contemporary Indian content.