Twitter acquires TweetDeck for $40 million

The acquisition of London-based startup TweetDeck by Twitter on 25May has increased the following of the micro-blogging site.

Rumors of a TweetDeck takeover by Twitter had been doing the rounds on the internet for the past week, but on 25May, the service announced, appropriately enough, via Twitter that it had been acquired by the microblogging site. 

The acquisition comes following the end of a bidding war with UberMedia, owners of Twitter applications such as UberSocial, with Twitter reportedly paying  around $40 million for TweetDeck. 

Essentially with TweetDeck users can organise the feeds of brands, celebrities and people they follow on Twitter, Facebook, LinkedIn and other social media accounts. According to estimates, 13 per cent of all tweets are sent from TweetDeck.

The acquisition has led to around 2000 social media fans to adding the service on Twitter over the past week, which makes the brand,  according to data from www.fanpagelist.com, the seventh most followed, in terms of daily fans, this week.

According to data from social media monitoring site www.famecount.com the brand has experienced a 2.85 per cent growth in terms of weekly fans, much above the average of 1.62 per cent for most brands.