Epson targets retail segment with bill printer LQ-50

Epson, the digital imaging and printing solutions provider, has unveiled Epson LQ-50 bill printer especially for retailers in the Indian market.

The serial impact dot matrix (SIDM) printer is designed to help retailers produce high quality bills in place of traditionally handwritten ones.

The LQ-50 is 30 per cent smaller than other Epson SIDM printers and prints up to 6-inch wide fanfold paper or 5-inch wide normal roll receipts.

It also comes equipped with 10 inbuilt Indian languages including Assamese, Bengali, Devnagiri, Gujarati, Kannada, Malayalam, Oriya, Punjabi, Tamil, and Telegu to assist Indian retailers. 

Samba Moorthy, senior general manager, sales and marketing, Epson India, says, ''In the Indian retail environment, we saw the definite requirement for compact dot matrix bill printers that are as flexible and versatile as the Epson LQ-50 for printing of large-sized and multiple-copy bills in pharmaceutical, F&B and retail outlets.''

Epson hopes the printer will help consolidate its market share in the dot matrix segment from the current share of 52 per cent.