India's Ybrant Digital acquires Lycos Inc for $36 million
17 Aug 2010
Hyderabad-based Ybrant Digital, the digital marketing solutions company yesterday acquired Lycos Inc, a search engine and web portal company from Korean Internet company Daum Communications for $36 million (Rs165 crore) in cash.
The $36-million price tag for Lycos is way below the $13 billion price it fetched when it was acquired by Terra Networks, the Internet arm of Spanish telecom giant Telefonica in 2000.
Daum Communications bought Lycos in 2004 for $95 million.
Ybrant Digital, founded in 1999 by Suresh Reddy and Vijay Kancharla as USAGreetings.com and rebranded as Ybrant Digital in 2008, offers digital marketing solutions to businesses, agencies, and online publishers worldwide.
With over 20 billion impressions a month, its network serves leading brands such as Cisco, SAP, Intel, Dell, HP, Porsche, Renault, Ford, Jaguar, Land Rover, Toyota, Sony, Nokia, Sony Ericsson, Blackberry, British Airways and Air France among others
Ybrant has affiliations with some of the prominent online publishers such as MSN, Yahoo!, Viacom, United Online, Fox News, Bebo.com, Media Traffic and Rubicon, and has direct access to over 100 top global ad agencies.