Legends of photography to grace NewSchool 2005

Mumbai: Stalwarts who have created some of the world's most path-breaking and award-winning advertising campaigns and are regarded as the institutions of modern photography will be gracing NewSchool 2005, Asia's foremost photography seminar organised by the Photographers' Guild of India in Mumbai.

The fourth photographic workshop will see the living legends of photography David Zimmerman, Joyce Tenneson, Jay Maisel, Gregory Heisler, Max Vadukul, and Sanjay Kothari during 17-21 February 2005 at the Hyatt Regency, Sahar.

These are the masters whose works have enhanced some of the world's best known brands, adorned pages of many international magazines and have had TV audiences sit up and take note. While David Zimmerman has among his client list Nike, AT&T, Mercedes Benz, Heineken and IBM, Max Vadukul's provocative and avant garde photographs have led to partnerships with Chloe, Emanuel Ungaro, Armani, Max Mara, Comte des Garcons, Express, Victoria's Secret, BCBG and most recently HBO's "Six Feet Under''

Sanjay Kothari's recent work has been for Businessweek, Time Warner and ESPN. His client list reads like a virtual who's-who of imaging - The Workbook, Digitas, Ogilvy & Mather, FCB, Saatchi, Grey Advertising, Kodak, Adobe, Time Inc., Fortune magazine, Newsweek, New York Times Magazine, Source magazine. Joyce Tenneson is among the most respected photographers of our time and her work has been shown in over 150 exhibitions worldwide, and is part of numerous private and museum collections. A recent poll conducted by American Photo Magazine voted Tenneson among the ten most influential women in the history of photography.

Jay Maisel is the acknowledged doyen of photography. He has worked with the top most advertising agencies and major US and international campaigns. Gregory Heisler has the enviable credit of over 50 Time covers and essays for Life, Sports Ilustrated, Gentlemen's Quarterly (GQ), Esquire, Espn, House & Garden and the New York Times Magazine. He has photographed the award winning "Dewar's Profiles" advertising campaign as well as those for Benson & Hedges, Nike, Merrill Lynch, Bell Atlantic, and American Express.

During the five-day extravaganza these specialists will take the audiences into the realms that exist between pure photography and digital imaging. Thought processes that have emitted images that have become milestones in advertising. From these experts one will hear the truth of how they are inspired, they think and how they work time after time to produce such incredible images. A never before opportunity to be with the institutions of modern photography.

Organised by the Photographers' Guild of India (PGI), NewSchool is a unique initiative, conceptualized with the intention of spreading awareness of path-breaking images that set the high standards of photography worldwide. International icons from the photographic industry share their knowledge and enlighten professional photographers, creative directors, students and other concerned bodies of the trade alike, thus creating a meeting of minds like none other. Over time, NewSchool programs have been graced by the presence of luminaries like David LaChappelle, Jay Silverman, Nadav Kander, Aaron Jones, Hans Neilmann, and Hediki Fuji, to name a few. Started almost two decades ago, in the past, NewSchool has also traveled to cities such as Bangalore and New Delhi.