Marketing - general
Maruti targets rural India for sales
02 Jul 2007
Amul becomes a billion-dollar brand
By Our Corporate Bureau | 18 Jun 2007
Asian Dhall rebrands itself
By Venkatachari Jagannath | 15 Jun 2007
Online and Ad spend nears $5 billion mark in January-March 2007
By | 07 Jun 2007
Dell to offer preloaded Linux computers; to sell through Wal-Mart
By Our Corporate Bureau | 25 May 2007
When the numbers are crunched
By | 07 Apr 2007
Mahanagar Gas begins PNG supply to South Mumbai
26 Mar 2007
Coke eyes market for fruit juices, energy drinks
12 Mar 2007
The quest for customer loyalty finds an ally in AI
24 Feb 2007
Every marketer's dream of attracting customers with unflinchingly loyalty comes true… with artificial intelligence, says Dr Kaustubh Chokshi, CEO of UK-based Intelligent Business Systems
Ambani brothers in fray for ICC sponsorship bid
24 Jan 2007
Starting a professional services brand
By | 20 Jan 2007
Biocon grants marketing license for cancer drug in Pakistan
By Our Corporate Bureau | 18 Jan 2007
Looking beyond traditional agencies for marketing innovation
By | 28 Dec 2006
How to understand the brand
By | 27 Dec 2006
Santa lights up the e-retail highway
By | 23 Dec 2006
KSDL to enter liquid soap segment
11 Dec 2006
Maruti's Zen reborn as Estilo
By Mohini Bhatnagar | 01 Dec 2006
Retailers rush in to grab the market
By | 16 Nov 2006
The entry of Reliance into retail has galvanised others into action. Mohini Bhatnagar reports.