CNBC-TV18 Industry Vector on relevance of media in business
25 Mar 2006
Technology is making all the difference to the way the people the world over access news. The source is no longer just one single window. The average Indian not only has the world at his fingertips, he also has it within a few seconds. Today, the convergence of two key trends - the growing demand for rich media and the exploding availability of affordable bandwidth, have combined to propel the media industry to growth levels unheard of even a few years ago. The new digital transmission system, is just one example of how technology is radically altering the way the media industry thinks and operates.
Have Indian media organisations truly been able to capitalise on these new technologies, to give them the competitive edge? Have they been able to utilise technology to explore new options and orient them to the changing nature of competition? In fact, how exactly does one keep pace with the rapidly changing technology, and still at the same time maintain the organisation's profitability? What impact will the changing nature of the media market have on the major and minor players?
The discussion will be telecast tonight on CNBC-TV18 at 10:30pm with a repeat telecast on Sunday, March 24, at 2:30pm. The eight episode series focus on infrastructure, manufacturing, media, pharma, logistics, banking and financial services industry, education and ITES.