Online radio jingles archive service

Mumbai: Magindia.com, Indias first online advertising gallery, has become the first Indian website to offer an online radio jingles archive service. This new section was launched after recognising the increasing importance given to radio by media planners and buyers. More so, Magindia.com has also enlarged its agency creative archives figure to 20,000 to become the largest collector of Indian advertisements in the world.

At present, Magindia.com has a collection of 2 lakh advertisements spanning over 10 years across different product categories in its offline archive. Its online archive now exhibits 20,000 agency creatives across 550-plus product categories and 2,000-plus brands and multimedia (print, TV, outdoor, PoP, packaging and the Internet). Besides this, Magindia.com also showcases a collection of ads created by its parent company, Mudra Communications, since 1980.

Founded in 7 October 2000 with a collection of 5,000 creative archives, Magindia.com is the second biggest venture of the advertising major Mudra Communications after MICA, which was set up to benefit the Indian advertising community. Says Mudra Communications CMD A G Krishnamurthy: "Magindia.com is a sincere effort towards making Indian advertising a global brand."

About the performance of the website Magindia.com manager R Venkata Kesavan says: "No doubt, there are other websites on advertising, both in India and abroad, but Magindia.com is the largest online advertising archive in the world, which is unequivocally dedicated to a single country India thus creating a very specific niche for Indian advertising."

Magindia.com has so far won 52 international web awards, based on criteria like content, the information provided, design, layout and easy navigation. The site is continuously adding value to its sections to help various advertising agencies study their category and the competition in detail, adding an edge to advertising and marketing strategies.

With one million hits per month and a growth rate of 25 per cent per month, the site has a registered user-base of 15,000 members, including 200-plus paid membership from leading ad agencies, corporates and business schools.