Sahara plans 38 news channels
By Our Convergence Bureau | 12 Jan 2002
With the launch of these 38 news channels, Sahara TV aims to focus on a unique concept of providing not just national and international news but also in-depth, high-quality city-based and regional news coverage in these states. This bouquet will contain local news channels for the following cities:| UP and | MP and | Rajasthan
| Bihar and | Mumbai | Delhi |
| Lucknow | Bhopal | Jaipur | Patna | Mumbai | Delhi |
| Gorakhpur | Indore | Udaipur | Ranchi | Thane | Noida |
| Varanasi | Raipur | Kota | Bhagalpur | Vashi | Ghaziabad |
| Agra | Gwalior | Bikaner | Jamshedpur | Faridabad | |
| Dehradun | Jabalpur | Jodhpur | Muzaffarpur | Gurgaon | |
| Meerut | Ajmer | Dhanbad | |||
| Kanpur | Purnea | ||||
| Bareilly | Chapra | ||||
| Allahabad | Gaya |
Announcing this, Sahara India Pariwar managing worker and chairman Subrata Roy Sahara said: "Driven by the objective of our mission to communicate with all Indians, the most distinctive aspect of Sahara TVs news channels will be to fulfill the ever-increasing demand for quality and a comprehensive news coverage. Along with a team of highly-dedicated professionals, news bureaus and the extensive VSAT networking of Sahara India Pariwar, we are ready to provide a bouquet of news channels with a difference."
Under this new capital-intensive project, Sahara TV will cover even smaller cities and towns by making optimum utilisation of Sahara India Pariwars high-connectivity support system that include VSAT network, bureaus for newsgathering and human resources. Said Sahara: "This bouquet of 38 news channels will provide a major fillip not only to the Indian broadcasting industry but also to the 39 million cable and satellite viewers."
The decision fulfills the commitment made by Sahara on 5 July 2000 to introduce a news and current affairs channel. The idea, evolved after several rounds of discussions, has emerged in this unique concept of news-delivery to offer comprehensive regional and local news with national and international coverage using most-modern technologies.