Marketing review
03 Mar 2005
Indian
post office department to peddle FMCGs
Local area
post offices apart from peddling financial products and admission forms
will also be selling daily household items like hair oils, skin-care products
and food products.
The department of posts (DoP) is tying up with a number of fast-moving consumer
goods companies to offer a number of FMCG products.
Companies, which have already entered into distribution arrangement with
the department of posts include personal care products marketer, Emami and
Kodak India. Soon even Hindustan Lever, Godrej Consumer Products and Marico
Industries are expected to sell their through post offices.
While for companies it means opening up another distribution channel, for
the DoP it translates into another opportunity to generate revenue.
Air Sahara launches family fare scheme
Air Sahara
has launched a new scheme linked to its bulk ticketing programmes, Sixer
and Square Drive to encourage families to travel with frequent flyers.
As a part of this scheme, along with the Sixer and Square Drive schemes,
flyers can buy additional tickets for family members at a massive discount.
For instance under the Sixer scheme, a passenger has to buy six tickets
for Rs36,000 and under Square Drive four tickets for Rs26,500.
As per the new scheme, one can avail of tickets for family members by paying
an additional Rs15,000 for six coupons or Rs10,000 for four coupons, along
with the two schemes.
Under the scheme a domestic ticket for a family member comes to only Rs2,500
on the condition that the family travels together.
J
Walter Thompson becomes JWT
J. Walter Thompson will be known by its acronym JWT and the re-branding
is accompanied by a new multi-coloured logo.
According
to a press release issued by the agency, the new identity is a starting
point of how the agency wants to be seen in the future. The use of a variety
of colours in the logo reflects the multi-cultural aspect of the organisation,
says the release and adds, that the colours are intended to project it as
a contemporary organisation.
The new
JWT, the company says mean a new name, a new way of doing business, a new
worldwide creative director, a new emphasis on time and new real-time research
style.
Toyota launches IMV Innova
Toyota Kirloskar Motor has launched `Innova,' a vehicle that combines the
qualities of a sedan and a multi-purpose van (MPV).
Inova
is priced in the price range between Rs6,76,000 and Rs9,37,000 (ex-showroom
Thane) for its petrol versions and Rs7,36,000-9,97,000 for diesel versions.
The company is hoping to sell 45,000 units this year, with 4,500 units in
the first month of launch.
Innova is among the five models designed as part of Toyota's Innovative
International Multi-Purpose Vehicle (IMV) project.
According
to the company it decided to introduce Innova in India because over the
last five years, the `C' segment car sales have grown by 20 per cent every
year with the MPV segment growing at double-digit levels.
Innova
combines space and fuel economy of an MPV with the style, agility and power
of a sedan. The company has described it as "the first three-row seating
passenger car" in the Indian market.
BPCL
organises car, bike race to promote `Speed'
Bharat Petroleum Corporation is pushing its new generation fuel Speed aggressively.
The company recently organised a drag race called 'Speed Run' for cars and
two-wheelers. Drag racing, a form of motor sport popular all over the world
is an acceleration test over a quarter mile or 402 metres. The participants
who clock the fastest time over this distance are declared the winners.
Ferraris,
BMWs, Jaguars, Fords Hondas, Mitsubishis and Lotus in the car category and
Hondas, Kawasakis, Yamahas and Ninjas plus a Suzuki Hayabusa, the world's
fastest production bike, in the bike category participated in the event.
The event was organised by Autocar magazine and Hungama Events.
Tata Motors unveils `crossover' at Geneva
It's the time for crossovers. Tata Motors has unveiled its crossover vehicle
Tata Xover, at the ongoing Geneva Auto Show. The car combines benefits of
a family luxury off roader with refined driving dynamics and the visual
cues of an activity-oriented sports utility vehicle, an official statement
said on Tuesday.
The 4.85-metre car uses a rugged frame-based design with large interior
space. It has flexible seating that can accommodate up to seven adults,
besides ample cargo area. According to the statement, the vehicle can be
fitted with a range of Euro IV engines including Tata Motors' own next generation
power trains.
The car is designed to offer traction control, climate control with personalised
zones, navigation system, driver-passenger and side-airbags, anti-lock braking
system, 4-wheel drive and other comfort, convenience and safety options.
It has
independent double wishbone coil spring suspension with a stabiliser bar
in front and a five-link suspension with coil springs and stabiliser bar
at the rear. "The Tata Xover demonstrates Tata Motors' desire and commitment
to innovate and address new market segments," Mr Ratan Tata, Chairman,
Tata Group, told the media at the Geneva Auto show while unveiling the Xover.
Pepsi launches new ad campaign for 7UP
Pepsi has launched a new ad campaign for lemon-lime brand 7UP for 200 featuring
brand mascot Fido Dido with starlet Yana Gupta.
Film director
Farah Khan has produced the new 30-second TV ad.
Fido Dido
was created by artists Joanna Ferrone and Sue Rose in 1985. In the TV advertisement,
created by J Walter Thomson, Fido is seen matching his wits in a Bollywood
style quawwali muquabla with popular model Yana Gupta.
The campaign has been launched in Hindi, Tamil, Kannada and Telugu.
B S
Nagesh, Lifestyle receive 'ICICI Bank retail excellence awards 2005'
B S.Nagesh, CEO Shoppers' Stop, has been chosen as the `retail professional
of the year' while department store Lifestyle received the `retailer of
the year' in the first 'ICICI Bank retail excellence awards 2005'.
The awards
were instituted by ICICI Bank with retail consultancy KSA Technopak as its
knowledge partner.
InOrbit was selected as the 'mall of the year', and Reliance Webworld as
the 'fastest growing retailer of the year' and the 'launch of the year'
awards.
Trinethra
was chosen as the 'food and grocery retailer of the year', Vandana Luthra's
slimming centre chain, VLCC, was christened 'health and beauty retailer
of the year'.