Hariharan Vishwanath becomes national trading head, Mediaedge:cia
21 Jul 2009
Hariharan Vishwanath,was general manager, Maxus, Bengaluru, is now national trading head at Mediaedge:cia, a newly formed designation at GroupM.
All individual trading heads in agencies under the GroupM umbrella will report to Prasanth Kumar, overall trading head, GroupM and T Gangadhar, managing director, Mediaedge:cia.
Vishwanath brings over 15 years experience in media planning, having begun his career with JWT (then HTA) in the media department as a management trainee in 1994. He quit the agency as media director in 2002.
He then joined Mindshare as planning director when the agency was launched, looking after brands such as IBM and Nike. In 2006, he assumed the role of business director.
In 2007, he moved to Maxus, another agency in the GroupM fold, to take up the larger role of general manager at the agency's Bengaluru branch.