Skoda Auto India opens first boutique showroom

Skoda Auto India opened the doors to its first ever boutique showroom, Arshia Motors in Connaught Place, New Delhi. Ashutosh Dixit, senior general manager, sales and network development, inaugurated the showroom.

Spread across an area of 1200 sq ft, this is Skoda's first boutique showroom.

Speaking at the inauguration, Dixit said, ''The opening of the first Skoda Boutique showroom by Arshia Motors heralds the beginning of experiential automotive retail in India. We will target to open 10 boutique showrooms in 5 tier I cities across India by the end of December 2010.''

The boutique showrooms will provide a platform for sneak previews of our upcoming models and Škoda fans no longer have to wait for the Auto Shows to see some of the latest cars from Škoda.

The boutique showrooms will have state-of-the-art touch points which encompass the entire range of mobility solutions for the customer such as test drives, purchase deals, product information, service bookings, merchandise items, auto accessories, insurance policies, finance schemes, customer concerns etc. These outlets will also cater as an automobile education centre for children, students and enthusiasts through interactive gatherings and brand events.

Skoda plans to open outlets in metro and A-class cities of India like Mumbai, Pune, Bangalore, Hyderabad, Chennai, Kolkata among others.  The company is still scouting for suitable locations across the country.