AAAI and IAMAI enters partnership to develop digital ad business
24 Dec 2009
The Advertising Agencies Association of India (AAAI) and the Internet and Mobile Association of India (IAMAI) have entered into a partnership to develop the digital advertisement business that comprises banner, classified and search marketing.
The tie up is seen as a step towards better business practices and processes and putting in place a streamlined payment process for publishers as well as agencies.
Colvyn Harris, chief executive officer, JWT India and president, AAAI says in a press statement, "The lack of strong partnership between the publishers and agencies was a critical impediment to the growth of the digital advertising business. The partnership will fill that gap and offer an opportunity to replicate the success of print and electronic media, where such partnerships have existed for a long time."
The terms of reference for the partnership will cover different aspects, including ensuring accelerated and systematic growth of digital advertising; establishing a system of timely payment; setting up standards and norms for digital advertisements; and ensuring fair pricing and rates.
The AAAI is the official national organisation of advertising agencies, consisting of about 100 members and is recognised as the official body representing the advertising industry at all forums, while the IAMAI is the representative body of Internet and mobile value added services companies, including all leading online publishers, in India.
