Aegis Media launches search marketing firm, iProspect in India
27 Oct 2010
Aegis Media has launched its search marketing firm, iProspect in India.
iProspect offers search marketing solutions such as search engine optimisation (SEO), pay per click advertising, paid search advertising and other services.
The firm will be headed by Shamsuddin Jasani, who is the country head of Isobar, Aegis Media's digital agency, in India. The search marketing duties were earlier handled by Isobar.
Jasani said iProspect will help raise the bar for search marketing. ''Marketers here are yet to experience the level of sophistication iProspect offers – our tools, our technology, our processes.''
The agency will have offices in Mumbai and Delhi initially and plans to expand its base to Bangalore by the first financial quarter of 2011.
The firm has already got on board Kishore Babu Pentyala and Naresh Gondlyala, who were group heads, search at Interactive Avenues. They have handled search accounts for clients like Citibank, ICICI group, Futurebazaar among others.
The agency had launched iProspect in the UK market in July.
iProspect, founded in 1996, was acquired by Aegis Media in 2004. Aegis Media, the marketing communications division of Aegis Group plc, has five media companies under the group, Carat, Isobar, Vizeum, Posterscope and iProspect.
