Aegis Media launches second OOH arm Brandscope
30 Nov 2010
Aegis Media Group has announced the launch of Brandscope, its second OOH agency in the country. The group already has a presence in the OOH medium through Posterscope.
The agency will launch its operations in India with five clients, Indiabulls, Fin Air, Arcil, JK Paper and Kewal Kiran.
''Till now, outdoor campaigns have been looked at from the media buying point of view, where there is a focus on who can provide media cheaper,'' said Ashish Bhasin, chairman India and CEO, South East Asia, Aegis Media and director, Posterscope, APAC.
Brandscope on the other hand will look at the campaign from the brand's premise, he added.
Bhasin said that one of the reasons to expand its franchise is to handle conflicting businesses, saying that Posterscope and Brandscope could well pitch against each other.
Haresh Nayak, MD, Posterscope will be the domain expert on OOH for both the OOH businesses in India. The company also announced the appointment of Fabian Cowan as the business head of Brandscope in India.
