Apollo Munich Health Insurance demystifes health insurance in new campaign
11 Jan 2010
Health insurer Apollo Munich Health Insurance today set the publicity ball rolling with the launch of its new TV advertising campaign, ''Let's Uncomplicate''.
A joint venture between Asia's largest integrated healthcare provider, Apollo Hospitals Group, and Munich Health, Munich Re's newest business segment, Apollo Munich Health Insurance Company, previously called Apollo DKV Insurance Company, provides health insurance services to individuals and their families, as well as for corporates.
The campaign, which began on 5 January 2010, aims to simplify the communication of all aspects of health insurance - buying it, understanding contingencies that will be covered and making claims - for Indians across the country.
The new campaign pinpoints the ease of the Apollo Munich process for people looking for an all-encompassing health insurance for themselves or their near and dear ones.
The campaign comprises a series of four commercials effectively displaying Apollo Munich as an easy to use, trouble-free health insurance company. The advertisements will be telecast across the spectrum of news and entertainment channels, addressing the general concerns arising in people's minds when going in for health insurance.
Essentially, the commercial series aims at demystifying health insurance.
