ASCI cracks down on education ads after self-regulation guidelines
25 Nov 2010
Advertising Standards Council of India (ASCI) says it has upheld complaints against six advertisements by educational institutions in July and August.
ASCI, which had recently incorporated a set of self-regulatory guidelines for the education sector, said that of the 12 complaints received in July-August, six were against educational institutes.
''The growing awareness and increased complaints is a good sign for the self-regulated ad content guidelines of ASCI in India,'' the regulator said in a statement.
ASCI's Consumer Complaints Council (CCC) upheld complaints against three advertisements of coaching institute Career Launcher as it's claims of "highest success rate", "number of students taking tests" and "most successful trainer in Mumbai" could not be substantiated and were asked to be withdrawn.
Another coaching institute, TIME Institute, was asked to withdraw ads as the institute could not substantiate its claim of "No1 institute for GMAT" at the time.
Similarly, Education Matters was asked to withdraw its claim of being associated with the British Deputy High Commission from its website since it could not be substantiated.
Besides educational institutes the regulator also upheld complaints against Colgate Sensitive toothpaste, Dabur Pudin Hara, MeriiBoy Ice Cream, Nirali Appliances and Raj Travel World.
