C3CUBE to launch series of multimedia projects
11 Jun 2009
C3CUBE plans to launch a series of public multimedia projects in the Indian market. The Dilli Dil Se kiosk network was conceived and developed by multimedia producer Raja Choudhury and his digital agency, C3CUBE Multimedia for Coca-Cola India as part of its integrated marketing program to leverage its sponsorship of the Delhi Daredevils during the DLF IPL 2009.
This programme also included a website, www.DilliDilSe.com, designed by C3CUBE.
C3CUBE and Coca-Cola India were able to attract some key partners to this experiment during the DLF IPL event including McDonald's, Nirulas, DLF DT Malls, Kwality Group, Pind Baluchis, Zenga Mobile Apps, Waves, INOX cinemas, Vikings Game Zone and Airtel Broadband.
The company now plans to launch a series of public multimedia projects in the Indian market, including a new tourism, information and entertainment kiosk network for Delhi called the Delhi I-Zone in time for the Commonwealth Games in 2010.
