Cannes 2009 jury president announced

David Sable, vice chairman and chief operating officer of Wunderman will lead the 2009 Cannes Direct Lions Jury; and William Rosen, chief creative officer, North America of Arc Worldwide will head this year's Promo Lions jury.

Innovation has been Sable's pursuit since he began his career in advertising more than 30 years ago. An insatiable quest for originality, the power to see solutions and opportunities differently, and an astute grasp of what drives local consumers in a global marketplace make Sable one of advertising's most imaginative thinkers.

An evangelist of relationship marketing, Sable's roots lie in creativity. Career highlights include co-founding the award-winning Israeli agency Mimsar-Ariely; heading the US Postal Service account at Y&R, which led to a new messaging platform and logo still in use today; debuting his first integrated global product launch for Colgate Tartar Control toothpaste in 29 countries; and setting and sharing a global creative standard for Microsoft that resulted in increased campaign performance.

Since joining Wunderman in 2000 and being appointed Vice Chairman in 2003, Sable has touched every part of the business with enormous success and created unity within Wunderman's diverse global community.

"I like to quote David Ogilvy who used to say 'if it doesn't sell, it isn't creative'. There isn't a better credo for a world economy in the doldrums or a world where clients are cutting budgets to save money instead of investing in creativity to build business. What better time to honour the creative output of Direct, the once-maligned corner of the industry that celebrates its measurability, its ROI, and its ability to sell," said Sable on his appointment as Direct Lions Jury President.

William Rosen took the top creative spot at the global marketing company Arc Worldwide in 2004 when Frankel, a leading promotions agency he headed as chief creative, merged into Arc.

Rosen is responsible for the creative product across all of Arc's disciplines - digital, direct, promotion and retail marketing - for clients including McDonald's, Procter & Gamble, Coca-Cola, United Airlines, Nestlé Purina, Whirlpool and MillerCoors.

As marketers seek new ways to engage consumers, Rosen demonstrates the vital role that creativity plays in today's complex marketing environment and has led his teams to numerous prestigious national and international creative awards. He oversees all aspects of creative development, planning and execution to ensure consistent breakthrough work and exceptional results.

"It is a great honour to lead this prestigious jury in its timely charge of recognising the work that most creatively connects with and involves people," said Rosen on his role as Promo Lions Jury President.

Festival chairman Terry Savage says of these appointments, "For 2009 Cannes Lions has improved the criteria to better reflect the disciplines and show more rigour. The appointment of David Sable and Bill Rosen will ensure we have world leaders in their field to drive and guide the jury through this process. We could not be in better hands."

The 56th Cannes Lions International Advertising Festival have already announced the launch of PR Lions in 2009.

PR Lions will honour the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics.

Categories will broadly include Sector Related PR, Product & Service and Technique. Entries will be rewarded for Strategy, Creativity & Originality, Execution and Results.