Cannes 2010: Five works from India shortlisted for Film Lions
25 Jun 2010
The nominations for the Cannes Film Lions are out and five work pieces from India have made the cut.
Ogilvy has bagged three nominations - two for Breakthrough Trust's domestic violence awareness campaign and one for its golden jubilee celebration film for Fevicol.
The domestic violence awareness campaign urges people to report domestic abuse through different storylines.
The Fevicol campaign by Ogilvy highlights the adhesive brand's claim of unbreakable bond by depicting a girl who gets a moustache stuck on her face after using fevicol during a school play and has to go through her entire life with the moustache.
Creativeland Asia's two campaigns for the lemon drink LMN were shortlisted for the novel tummy and water hose themes. Both themes showed thirsty tribesmen desperately trying to find water in their habitat.
The winners will be announced on 27 June 2010.