Cannes Lions: 13 shortlists for India in Press Lions category
21 Jun 2010
The Press Lions category has seen the maximum shortlisted entries from India with a total of 13 entries at the Cannes International Advertising festival.
DDB Mudra leads the pack with its campaigns for Pantaloon Retail Furniture Bazaar, Cancer Patient's Aid Association, for which it has bagged two entries, Bangalore Traffic Police and Schizophrenia awareness campaign for Srujan Foundation.
McCann Worldgroup's campaigns for Videocon air conditioners and Water Usage Awareness campaign for Vanarai Foundation is second to DDB Mudra.
Leo Burnett' s ''Tide Dirt Magnets'' campaign for P&G, RMG Gurgaon for Fuji film F70 camera, Bates141's Virgin Mobile- Mobile Tracker for Lost and Found campaign, Ogilvy & Mather's Corporate Responsibility Initiative for Vodafone Essar, JWT India for its campaign for Ehsaas- Brick Quarry are the other shortlists.
Taproot India's campaign for Transasia Papers is the other entry, which also has an shortlist in the Illustartion category.