Croma adjudged most admired retailer : Images Retail Awards 2010
05 Oct 2010
Multi-brand consumer durable and electronics mega store, Croma has won the 'Most admired retailer of the year' in consumer electronics category for the third successive year at the Images Retail Awards 2010.
The awards, conferred by India Retail Association, are judged on the basis of exit surveys with 4,000 consumers across the country, evaluation of the company performance in the past year among other factors.
Infiniti Retail Limited, a 100 per cent subsidiary of Tata Sons, had launched 'Croma', a national chain of mega stores of consumer electronics and durables in October 2006.
Croma now operates 52 stores across 10 cities and is the retail partner for all leading brands including Sony, Samsung, LG, HP and Nokia.
Infiniti Retail Ltd also has entered into a technical and sourcing agreement with Australian retail giant, Woolworths Ltd for its Croma brand.
