DDB India bags creative duties of Bajaj Allianz
05 Oct 2010
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Bajaj Allianz has brought on board DDB India as its creative partner alongside M&C Saatchi, which has been handling the creative mandate for the insurance company.
The account, pegged around Rs60 crore, will be handled by both the agencies.
DDB India will employ television, outdoor, radio, internet, and other media to promote the brand. It is expected to launch a integrated campaign in the next two months.
Media duties for Bajaj Allianz are held by Maxus.
DDB India, part of the Mudra Group, has HUL, Volkswagen, Reliance ADAG as some of its clients.
