Digital Direction wins digital account of Speciality Restaurants
20 Dec 2010
Digital Direction, the strategic digital media service offering from Media Direction, has won the digital account of Speciality Restaurants, which runs a chain of restaurants across India.
Speciality Restaurants' brands include Mainland China, which is its flagship brand, Oh! Calcutta, Sigree, Haka, Machaan, Mostly Kababs, Just Biryani and Sweet Bengal.
Mainland China has around 30 outlets while the others together have 70 outlets across the country.
The appointment of Digital Direction marks the foray of Speciality Restaurants into the digital marketing arena. Speciality Restaurants (P) Ltd is India's largest chain of stand-alone fine dining restaurants.
Digital Direction is part of the RK Swamy Hansa Group. Its clients include Siemens, Raymond, Pedigree and LIC, among others.
R K Swamy Hansa, a leading marketing, communications and services group, serves over 150 leading companies in India and the US. With over 1,100 professionals, the group offers creative and media services, marketing research, public relations, events and activation, healthcare communication, social and rural communication and direct/CRM and advanced analytics.
