Dove and Femina search for cover girl
13 Nov 2008
If you have beautiful hair, you can be a cover girl. Dove and Femina have joined hands to reach out to women who have beautiful hair and feature them on the cover of the New Year issue of Femina.
The contest has been conceptualised by MindShare Fulcrum
Eleven cities, including Hyderabad, Kolkata and Chandigarh, and 26 locations across are participating in the search.
Stalls with the the theme 'Beautiful Hair, On Any Face' have been put up in several malls, where women can get their photos clicked and take away Dove shampoo samples. The shortlisted women will be given hair treatment with the Dove haircare range, professionally photographed and subsequently featured on the magazine cover.
The winners will also get an opportunity to appear in the Femina 2009 calendar.
Dove is also promoting the initiative on its website, www.dove.in. Women can upload their photographs on the website to enter the contest or to find out the dates and timing at each mall which suits them.
Dove will also use print and radio advertising to promote the initiative towards the end of the year.
