Everest Brand Solutions lands with GoAir creative business
20 Jan 2011
Wadia Group-owned low cost airline, GoAir has appointed Everest Brand Solutions as its creative partner, following a multi-agency pitch.
The win is the first for Everest Brand Solutions under the leadership of Dhunji Wadia, who had taken over as the president of the agency in December, following top level re-structuring at Everest's parent agency Rediffusion Y&R. (See: Chauhan's departure leads to top level changes at Rediffusion Group)
GoAir is currently positioned as the 'the Smart People's Airline', and uses the 'Fly Smart' theme to connect with audiences. The airline recorded a 6.7 per cent passenger share during the October-December 2010 quarter.
Launched in November 2005, GoAir marked the aviation foray of the Wadia Group, known for its Britannia and Bombay Dyeing business.
