Ghajini inspires M&C Saatchi's new campaign for Bajaj Allianz
20 Jan 2009
Aamir Khan's Ghajini is definitely in the news, so much so that advertisements are being inspired by it.
The new television advertisement by Bajaj Allianz to promote its tax saving plans is creative and humorous. A spoof on the movie and Aamir's role in it, it has the words, 'Don't forget to pay your taxes' written on a bare-chested model, copying Aamir Khan.
The spot has been created by M&C Saatchi. The idea behind the ad is to promote tax planning and promote Bajaj Allianz's 'Super Seven Tax Saving Plans.
The media agency is Maxus.
'The executive creative director of the ad is Parveez Shaikh, the creative director Hemant Sapre, the copywriter Shaista Vaishnav, Aditya Cintury.
The production house is Trinity Films and the art director is Sushant Karane, while the director is Harish Tripathi.
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