Grey Advertising to handle creatives for Killer Jeans
21 Jul 2010
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Grey Advertising has bagged the creative mandate for Killer Jeans following a presentation. No formal pitch was called by the jeans brand.
The agency will initiate a 360-degree campaign focusing on television, supported by print, digital, outdoor and activation.
The account size is pegged at Rs 12 crores.
The appointment of Grey is also being attributed to Karan Rawat, executive creative director at Grey, who joined the agency in May. Rawat had a long term association with the brand whilst at Bates.
Killer Jeans is the flagship brand of Kewal Kiran Clothing Ltd, established in 1989.
