Huawei ropes in Mudra Communications as creative agency
20 Aug 2010
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Mudra Group has bagged the creative duties of Chinese telecom service provider Huawei in a multi-agency pitch.
The other agencies in the fray for the account were Lowe Lintas, Ogilvy India, TBWA, Bates 141, Saatchi & Saatchi and PerceptH besides Mudra.
Mudra will handle the creatives for Huawei's new product launches. The agency will employ both above the line and below the line activities for the account.
The ad spend is estimated to be around Rs200 crore.
Huawei specialises in research and development, production and marketing of communication equipment, and providing customised network services for telecom carriers.
