Indian ad agencies fares well in AdFest 2010
27 Jul 2010
AdFest 2010, the advertising festival rewarding the best work from the Asia Pacific region, concluded last week in Tokyo with nine Indian agencies making their mark.
Leading the agencies was JWT with 11 Lotuses, followed by TapRoot India and Leo Burnett with six Lotuses each.
Ogilvy bagged itself four awards, Contract Advertising got three while Rediffusion Y&R, Creativeland Asia, McCann Worldgroup and Publicis Communications bagged on each.
JWT's Funeral campaign for Fujifilm Finepix Cameras won gold Lotus in the Press and Poster category. Its 'Street to School' campaign for Balwadi Night School bagged it the third gold metal at AdFest.
The 'Colours of India' campaign for Conqueror Paper by Taproot India bagged the Lotus Roots award, which recognises the cultural elements of a campaign. Other agencies to bag the Lotus Root were Ogilvy & Mather's Stamps ad for India Post and Contract Advertising's New National Animal campaign for Sanctuary Magazine.
Contract Advertising's campaign for Sanctuary Asia Magazine, 'Donkey Thrashes Tiger', won Best of Direct award. Its New National Animal campaign also bagged the 360 Lotus.
JWT won three gold, four silver and four bronze Lotuses; TapRoot India won two silver metals, three bronze and the Lotus Root metal; Leo Burnett won two silver and four bronze Lotuses; Ogilvy India bagged one silver, one Lotus Root award and two bronze metals.
Rediffusion Y&R and McCann Worldgroup won silver Lotuses while Creativeland Asia and Publicis Commnunications bagged a bronze each.
