Indian search engine Guruji gets into online advertising
05 Mar 2009
Bengaluru-based Internet search firm Guruji.com is entering online advertising network space. The ad-network will be called AdGuru and will be similar to other ad-networks. It will offer various display advertising options such as banner ads, flash-based ads, pop-up and pop-under ads to advertisers.
Apart from display advertising, it will also enable advertisers to run text-based ads, which the company claims is one of its USPs as most of the ad-networks don't offer text-ads to advertisers.
Publishers can either subscribe to AdGuru services on their own or partner with Guruji.com to enable ad-serving on the portals. Auto subscription through AdGuru will be similar to Google AdSense, in which the portal owner has to pick up a software code available on the AdGuru site and paste it on his website.
Publishers can opt for cost per thousand ad impressions (CPM), cost per click (CPC), cost per lead (CPL) and cost per acquisition or CPA-based advertising deals. The company claims that more than 1,000 publishers are already using AdGuru.
Other players in the market are Komli Media, Tyroo, Ad Magnet, Ozone Media, Ad Chakra, NetworkPlay.in, .FoxNetworks and the recently launched DrivePM of Microsoft.
According to an industry estimates, online ad-networks in India contribute about 7 to 8 per cent to the total amount of display advertising market, which is estimated at Rs400 crore.
