Indian trio triumphs at London International Awards

Ogilvy wins four Bronze, Mudra gets one and Leo Burnett bags a Silver

The Soul Marbels candy campaign has reaped rich rewards for Ogilvy India, bagging four bronze trophies at the London International Awards. While Ogilvy secured two bronze for its Sour Marbels Caveman ad – one in poster campaign category, while the other in confections/snack sub-category; the Tourist and the Diver ads from the same campaign roped in two more Bronze in the confections/snacks sub-categories.

The 2009 Billboard, Non-Traditional, Poster and Print jury that selected the works, was led by Jury President Jeremy Craigen.

Meanwhile, DDB Mudra's 'Bush' spot for Islamic Research Foundation bagged the radio bronze in the Public Service/Social Welfare category and Leo Burnett's TV campaign 'Bots' for Bajaj DTSi won a silver in the Editing category. The TVC, which was directed by Tarsem Singh, brought to life Bajaj motorbikes that were kept in a garage.

Initiated in 1986, the LIA recognises and honours exceptional work in advertising, design and digital media. The winners of this year have been announced. Of the four Indian agencies that made it to the shortlist, three agencies will come home with awards.

While 2008 saw some big names from Indian advertising featured in the awards juries, this year, there was only one Indian on the jury. Sonal Dabral, regional executive director, Bates 141, Singapore and chairperson, Bates 141 India judged entries in two categories – Integrated Campaign and Television/Cinema/Digital/Web/Mobile.