Internet advertising declines 5.3 per cent in the US
06 Oct 2009
Internet advertising in the US declined by 5.3 per cent as advertisers with advertisers spending $10.9 billion on internet ads in the first half of 2009, said the Interactive Advertising Bureau (IAB) yesterday.
The IAB, in its Internet Advertising Revenue Report conducted by the 'new media group' of PricewaterhouseCoopers (PwC) said that search and display-related advertising continue to represent the largest percentages of overall interactive advertising spend.
Search revenues amounted to more than $5.1 billion for the first six months of 2009, up slightly from that same period in 2008. Display-related advertising, which includes display ads, rich media, digital video and sponsorship, totalled nearly $3.8 billion in the first six months of 2009, showing a relatively modest 1.1 per cent decline from the same period in 2008.
Of the $10.9 billion ad spend, more than half that money was pocketed by internet search giant Google, which controls 64 per cent of the US market share.
Digital video, which constitutes a minor segment of the internet advertising market, continues to experience robust growth with a 38 per cent increase from the first half of 2008, said the IAB report.
''We are in one of the most difficult economic slumps in decades. Interactive is one of the advertising sectors that has been least affected,'' said Randall Rothenberg, president and CEO of the IAB.
