Its Six Inches for HairXpreso's creative mandate

Six Inches Communications, a creative and integrated marketing company has won the creative duties for ''HairXpreso'', a retail compact salon venture initiated by Jawed Habib.

Targeting to build 100 centers this year, Jawed Habib has appointed Six Inches as its creative partner for generating awareness of the brand through its offerings with a focus on advertising, below the line and online.

Six Inches will also help the brand bring franchisees through a tactical advertising approach. The brand advertising will be primarily focuses on print activation and will be online focused. A television campaign plan to take the same ahead however is under process. 

''HairXpreso'' are budget salons that will provide dry hair cut services, products focused on styling and accessories to customers across. These budget salons will be placed in malls across major metros in India, malls being a favourable destination where footfall and consumer traffic already exists and are in abundance.

Pravin Shah, founder and managing director, Six Inches communications Pvt Ltd said, ''HairXpreso'' is a very interesting and challenging assignment for us. The brand vision backed by a series of superb planning, placement and pricing of the compact salon is arguably the best the retail lifestyle industry will see in the coming months despite the prevailing downturn. We are very excited about this win and will work as a business extension for HairXpreso.''

Zafar Khan, CEO, Jawed Habib's HairXpreso, said, ''Our plans are aggressive and our vision is focussed and Six Inches is the right fit for this. Their ideas and seamless integration of all mediums made us choose them as our creative partner. We are looking forward for a long term association with Six Inches."