iVdopia launches video ads on Android after iPhone
25 Feb 2010
iVdopia, pioneer in rich media and video advertising on smart phones, has announced the release of its Android SDK, which enables developers using Google's Android platform to include the most innovative and comprehensive video advertising formats within their applications.
Following its successful iPhone campaigns for the likes of Coke Zero, Warner Brothers and Miller Lite, iVdopia is now introducing social features, sponsorship and "instant-play" video to Android mobile ads. iVdopia is also inviting the open-Android community to propose and suggest their own creative video ad formats, for incorporation into the next release of the iVdopia platform.
"iVdopia is the first company to bring pre-app video advertising to Android applications, which gives advertisers a great way to connect with the growing Android user base and provides developers with the best, most monetisable ads," saidSrikanth Kakani, co-founder of iVdopia.
"Our goal at iVdopia is to provide advertisers with the next generation in advertising solutions on the iPhone and to bring brand advertisers onto smart mobile devices in a big way. iVdopia is leading the way in creating new and innovative ad formats for smart mobile devices, whether through Pre-App or In-App video advertising for mobile or through Talk2Me social video ads that allow advertisers a more personalised way to engage with consumers. Now, iVdopia can offer the same kind of advertising for the Android platform that is a proven hit with consumers."
In the fast-growing mobile advertising field, iVdopia says it has witnessed over 500 per cent year-on-year growth in revenue. iVdopia Pre-App video ads for iPhone generated as much as 300 percent higher click-through rates (CTR) than the average CTR for online video.
iVdopia recently introduced Talk2Me, that allows users to interact and respond, or share ads via Twitter or Facebook.
The company already had established itself with the introduction of Pre-App and In-App video ads for the iPhone. With iVdopia on Android, advertisers can customise user interaction.
