Japanese PR agency Ozma enters India in pact with Mileage Communications Group
28 Jan 2013
Ozma Inc. of Japan and the Mileage Communications Group have signed an exclusive partnership to provide public relations support services in Asia excluding Japan.
Ozma, a 50-year old company, is a fully-owned subsidiary of Hakuhodo Inc, Japan's number two advertising agency. It provides public relations consultancy services to prominent private enterprises, government bodies and public organisations in Japan and abroad.
Nobuyuki Sakai, president and CEO of Ozma Inc, said in a statement, ''We have many Japanese companies who need PR support outside Japan. The Mileage Communications Group with its network of 12 offices in China, India, Indonesia, Malaysia, Singapore, Thailand and Vietnam, provides a perfect platform for Ozma Inc to leverage on them.''
This combination is targeted at deriving business from Japanese companies expanding in the region.
A statement from Mileage said, "The new partnership will benefit Japanese companies which will enjoy the strategic guidance of Ozma Inc and the local inputs on public relations initiatives and communications from the Mileage Communications Group."
Yap Boh Tiong, chairman of Mileage Communications Group, said, ''The Mileage Communications Group is privileged to collaborate with Ozma Inc. and is confident of a successful and enduring partnership as both companies share the same philosophy of treating clients with trust and integrity, adding value and providing quality service.''
The first joint assignment undertaken by the two communication houses is the recent opening of Roland DG Corporation's manufacturing plant in Bangkok by Mileage (Thai) Co. Ltd. Roland DG is the world's leading manufacturer of wide-format inkjet printers for sign and display markets.
Sunil Puri, managing director, Mileage Communications (India) Pvt. Ltd, said, ''Japanese companies have been investing and operating in India over the years. We certainly welcome more investment and expansion activities. We are delighted to play our part to create awareness and publicity for such companies.''