Jordan Brand announces 25th anniversary
16 Nov 2009
Jordan Brand, a division of Nike, Inc.has announced the forthcoming launch of its 25th anniversary of Air Jordan 2010 shoe. Jordan Brand launches the Air Jordan 2010 nationwide on 13 February 2010.
To mark a quarter-century of innovative design and genre-inspiring style, Jordan Brand created the Air Jordan 2010 to pay respect to the legacy of Michael Jordan in basketball while passing on the heritage of the sport to the talented Team Jordan athletes, such as Dwyane Wade, who will be the first to debut the Air Jordan 2010.
''The celebration of the AIR JORDAN 2010 and our 25th anniversary are the pinnacle of a year full of milestones for me,'' said Michael Jordan. ''With each shoe, consumers have pushed me to take the next AIR JORDAN beyond their wildest imagination. The Air Jordan 2010 marks the future of Jordan Brand and proves there are no limits to what this Brand is capable of creating.''
Since 1984 when Jordan wore the first Air Jordan sneaker, Air Jordan has become one of the world's most recognizable franchises known for its signature Jumpman logo, innovative performance technology and fashion-forward style memorializing the sneakers into popular culture history.
Acclaimed shoe designers Tinker Hatfield, vice president of special projects/design for NIKE and Mark Smith, creative director for Jordan Brand, collaborated with Michael Jordan on the Air Jordan 2010, taking the literal interpretation of Jordan's ability to see through his opponents by creating the Brand's first see-through performance basketball shoe featuring a unique transparent thermoplastic urethane window.
''The Air Jordan 2010 pays homage to Jordan's ability to know his opponents' next move while only giving hints of his ability and allowing the players to only see what he wanted them to see on the court,'' said Tinker Hatfield. ''His keen instinct for anticipating his challengers' next move and disguising his own techniques are just a few of the attributes that led to him being named the greatest basketball player ever to play the game.''
