Kohler's award-winning ad comes to India
23 Sep 2008
Kohler, manufacturer of kitchen and bath products, has unveiled a new print campaign for India. The award-winning ad campaign, 'As I See It', has been conceptualised by American ad agency GSD&M Idea City.
The print ad has a painting of a girl surrounded by basins and faucets, and is said to have been inspired by Mother Nature. The As I See It print advertising campaign which was launched in India represents innovative advertising from the company.
Kohler is associated with the GSD&M since 2002, to create the As I See It print advertising campaign, which pairs the work of nationally recognized artists and photographers with Kohler's products.
For each series, the photographers are tasked with creating his own bold, distinctive vision and environment for the product.
Sharad Mathur, managing director, Kohler India, said, "The introduction of the 'As I See It' campaign to the Indian market further consolidates the position of Kohler as an innovative, global-thinking company. Consumers all over the world are drawn by the outstanding work of the photographers who have lent their imaginative talents to the campaign. The artistry of their photography enhances the design of our signature products and will hopefully create both a lasting and favourable image of Kohler in people's minds."
Mathur added, "The creative brief for the 'As I See It' print ads is a collaborative effort between the agency and Kohler. A new brief is developed for every ad honing in on the characteristics of the featured product and the photographer's style. The basic concept of the campaign consists of pairing the work of a recognised and award-winning photographer with an iconic Kohler product. The idea is to hire these different photographers to showcase Kohler products as they see them, hence the name of the campaign. Each ad, along with the accompanying copy, features an idea along with a beautiful photograph."
