Komli Media, Artivision and Neo@Ogilvy team up to create and monetise online video content

Komli Media and Artivision today announced a strategic alliance to introduce revolutionary advertising solutions for online video content publishers in the Indian market.

Neo@Ogilvy & OgilvyOne will set up India's first online video creation facility and work closely with the Komli – Artivision partnership to maximise the potential of online video for its clients. Komli Media will exclusively deliver Artivision's Target-Ad technology in India, allowing intelligent placement of advertisements in all types of online video content.

Amir Segev, senior vice president, Artivision's media division manager said, ''The Indian market, like so many markets throughout the world, is looking to enhance online video revenue and engagement. We are pleased to provide publishers and advertisers with additional revenue streams and more importantly, providing their viewers a more enjoyable experience.''

With video viewership seeing tremendous growth across sites, major media agencies are touting online video advertising as one of the fastest-growing and most promising online advertising formats.

Neo@Ogilvy, an online branding pioneer believes very strongly in the merits of video advertising. ''Komli with its acute understanding of the Indian market and Artivision with its unrivalled technology will definitely create a new market for online video,'' said Prasanth Mohanachandran, executive director – digital services, Neo@Ogilvy & OgilvyOne. ''Re-purposing TVCs for the web is archaic and we look at using Artivision's technology to make digital video more engaging and interactive.''

Prashant Mehta, COO, Komli Media said, ''As the leader in developing and introducing innovative technologies for online advertising in India, we're excited to partner with Artivision. We're confident that Target-Ad will evoke significant interest from Indian advertisers while helping publishers uncover additional ad inventory and revenue opportunities.''