Kyoorius Designyatra 2009 all set to roll
29 Aug 2009
Kyoorius Designyatra, India's premier annual design conference, is scheduled for 4-7 September. Over 4,000 delegates are expected to attend the conference.
"Kyoorius Designyatra is ingrained with thought provoking programming that stimulates the professional and student minds in exploring new boundaries of creativity and understanding the value of design in society and business," the company said in a press release.
The theme for 2009 is: The New Norm. "There is a need to encourage thinking beyond the conventional, whether it is at an individual or studio or industry level. With the world witnessing an economic meltdown, the only way to combat it is by defining a new and acceptable level of normalcy," the release added.
The Designyatra format is slightly different this year and is more diverse. The focus is on three elements - Dwell, Design and Brand Building.
The focus of the first day is on the use of design in public and private spaces serving as a platform to bring together Indian and international design communities in the interiors, furniture, product and industrial design and architect genre.
The fourth and final day of the conference will revolve around how design has been successfully used in avenues of brand building, marketing and advertising. Topics discussed will be informative and relevant to today's business environment such as design sustainability, emotional branding, scenario planning and many such mores. The discussion will be lead by industry stalwarts who have also shared their knowledge at platforms such as the World Economic Forum.
