Lebara Mobile targets Eid and Diwali sales
12 Sep 2009
Low-cost national and international mobile service in the UK, Lebara Mobile, has tied up with Brent Council to become the principal sponsor of its two major festivals - Diwali and Eid.
For eid, the council has worked with members from the local Muslim community to organise an array of performances, workshops and delicious food to showcase the traditions of the many cultures in Brent which celebrate Eid.
Up to two thousand people are expected to attend to celebrate food, culture and community.
For diwali, the Shri Sanatan Hindu Mandir on Ealing Road will host a display of entries in the rangoli competition at the front of the temple. To complement the display, the very best performers from Brent's many Indian dance schools will perform.
The Brent Diwali and Brent Eid festivals will held in October and the deal includes branding on publicity materials, advertising and Diwali parade floats, editorial activity in the local press and online activity on the council website.
The creative was done by Tour Design.
