Leo Burnett bags silver in Radio, bronze in Media Lions; 4 awards for India in Outdoor Lions
23 Jun 2010
The winners for Radio, Media and Outdoor Lions are out at the ongoing Cannes festival.
Leo Burnett bagged silver and bronze Lions in the Radio and Media categories respectively, both being sole Indian wins in the categories.
Its campaign, ''Pleasure of Mixing'' for Bajaj Electricals' hand blenders, which was shortlisted for best use of music and/or sound design and best use of radio as a medium, won silver in the later category.
The campaign featured two tracks being played simultaneously on Big FM and My FM, which the listeners could switch between to create their own mix.
The Media Lion was for its work for P&G's detergent brand Tide.
In Outdoor Lions, Creativeland Asia bagged a silver and bronze while Mudra and Ogilvy won silver and bronze respectively.
