Lintas Media Group Delhi becomes first media agency for Jindal Stainless
27 Aug 2008
Lintas Media Group (LMG) Delhi has won the media mandate for Jindal Stainless Group, the flagship of the OP Jindal Steel conglomerate.
This is also the first time that Jindal Stainless has taken on a media agency, though it has had Noshe Oceanic as the creative agency.
The account size is estimated to be in the range of Rs25 crore, and the creative account is being handled by Bates David Enterprise.
Jindal Stainless' media mandate covers media business for the Group's brands and that of its subsidiaries Arc and Artd'inox. Sources suggest that the agency will manage all above-the-line and below-the-line activities, along with media buying and planning.
Arc is a brand for modular kitchens and steel furniture, while Artd'inox is a premium lifestyle brand.
Other clients of Lintas Media Group include Maruti Udyog, Bharat Petroleum, Bajaj Auto, ITC, UTI, MRF, Saint Gobain, Enamor, Revlon, and Idea Cellular.
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